How to Transition to a New 3PL: 6 Best Practices Every Brand Should Know

Katherine Wroth • November 18, 2024

Periodically reviewing your 3PL provider is essential if you’re looking to scale effectively. Why? As your business scales, your warehouse management needs are likely to evolve. The 3PL provider you initially partnered with may not be well-positioned to support your business's long-term growth.


Switching third-party logistics (3PL) providers is a significant decision, but when done correctly, it can unlock operational efficiencies, improve customer satisfaction and position your brand for scalable growth. While the process might seem daunting, the transition can be smooth and beneficial with proper planning and communication. Here’s how to switch to a new 3PL partner stress-free and strategically sound.



1. Assess Why You’re Switching


Start by evaluating the reasons behind the switch. Are you looking for better scalability, improved service levels, or expertise in a specific industry, such as e-commerce or personalized fulfillment? Clearly outlining your goals ensures your new 3PL aligns with your operational needs and business objectives.


There are various reasons why your current 3PL may no longer be ticking the boxes for your business. Here are a few signs to look out for that might indicate it's time to make the switch:


  • My 3PL can't scale with me
  • My 3PL isn't seeking to streamline their operations
  • My 3PL is experiencing major logistical issues


For example, many brands partner with Barrett Distribution because of our expertise in omnichannel fulfillment and high-touch personalized service tailored to luxury and boutique brands. Knowing your priorities will help you select the best 3PL partner.



2. Plan for Peak Season and Disruption


Timing is everything when switching 3PLs. Avoid transitioning during peak seasons or other high-demand periods when order volumes are at their highest. A detailed transition timeline, built in collaboration with your new provider, ensures minimal disruption to your business. Your new 3PL should have a plan to maintain service continuity and you should work with your internal teams to adjust forecasts and prepare inventory accordingly.



3. Audit Your Data and Inventory


Before the move, ensure your inventory data is up to date and accurate. Conduct a physical inventory count and compare it to your systems to resolve discrepancies. Clean, accurate data minimizes errors during the handoff and sets your new 3PL up for success.

To create a seamless handoff, Barrett offers robust onboarding services including data alignment and integration with your existing systems.



4. Communicate with Stakeholders


Switching 3PLs impacts multiple stakeholders from internal teams to customers. Develop a clear communication plan to keep everyone informed. Ensure your operations, finance and IT teams are aligned on the transition schedule and processes.

Emphasize the benefits of the switch for customers. If the transition may cause temporary delays, be transparent and proactive in addressing their concerns.



5. Test, Then Transition


Conduct a soft launch or pilot phase before fully transitioning to the new 3PL. This allows you to identify and resolve any operational hiccups, test integrations and ensure the 3PL can meet your KPIs before going live. At Barrett, we prioritize a collaborative approach during onboarding, ensuring all systems and processes are thoroughly tested before full implementation.



6. Monitor Performance Post-Transition


Once the transition is complete, monitor the new 3PL's performance closely. Track KPIs such as order accuracy, delivery times and customer satisfaction. Use these metrics to evaluate the partnership's success and identify areas for continuous improvement.



Why Choose Barrett Distribution as Your 3PL Partner?


Switching 3PLs is a strategic move and selecting the right partner is critical to your success. At Barrett, we specialize in creating customized logistics solutions that align with your brand’s unique needs.


Are you looking for a long-term 3PL partner that has experience with high-growth brands? Contact us today for a complimentary supply chain consultation.

Recent Blog Posts

By Katherine Wroth May 15, 2025
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At Barrett, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At Barrett, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At Barrett, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.
By Harrison Smith May 14, 2025
Tired of Being Too Small for Big 3PLs? We Built This Just for You!
By Katherine Wroth May 13, 2025
What's the biggest touchpoint in eCommerce? It’s when the order finally lands on your customer’s doorstep. With eCommerce projected to surpass $7.4 trillion globally by 2030 (Statista), the question isn’t just how fast you ship, but how you show up at your customer’s doorstep. For many brands, packaging is no longer just a protective layer. It’s an experience. And in a noisy, competitive digital space, it can be a significant differentiator. So, should your e-commerce brand invest in branded packaging? Let’s break it down. What Counts as “Branded Packaging”? Branded packaging is more than putting a logo on a box. It’s the full packaging experience; your choice of box design, inserts, colors, materials and even the tape you seal it with. Done well, it communicates your brand before a customer even opens the flap. Think: Custom-printed boxes with your brand colors Inserts with product tips or thank-you notes Packaging designed to be photographed and shared Its packaging has a purpose and has become an extension of the product for many brands. The Upside: Why Branded Boxes Work 1. Boosts Brand Visibility Generic brown boxes don’t spark recognition. But boxes that reflect your identity build brand equity. Studies show branded packaging can increase brand recall by up to 80%. 2. Enhances the Customer Experience The first physical interaction with your brand is when someone receives your product. A well-thought-out unboxing experience can reinforce trust and create excitement. In fact, 68% of consumers say it makes them more likely to recommend a brand. 3. Generates Organic Buzz Branded packaging gets shared, especially when it’s visually appealing. Customers are more likely to post about their unboxing, which becomes free marketing and expands your reach. 4. Can Lower Shipping Costs  Custom mailers built around product dimensions can reduce dunnage, lower dimensional weight and reduce parcel costs. BARRETT PRO TIP: A Barrett client cut freight spending by optimizing box sizes for product kits, improving efficiency and presentation. The Tradeoffs: What to Watch Out For 1. Higher Upfront Costs Custom boxes and inserts require upfront investment in materials and design. That said, many brands recover costs through shipping savings or customer retention. 2. Fulfillment Complexity More packaging options mean more room for packing errors. Unless you have a WMS with visual guides, this can lead to longer training times and fulfillment mistakes. 3. Security Risks Branded boxes can attract attention on doorsteps. With porch piracy losses reaching $12 billion in 2024, clearly labeled packages may become targets. Consider shipment protection to safeguard your customer experience and reputation. Packaging Options: Which Route Is Right? Not all brands need fully branded packaging. Here’s a quick breakdown: Plain Packaging: Simple and cost-effective. Works for brands that prioritize speed or a clean look. Fully Branded: Custom prints and full-color designs that create a premium unboxing moment. Partially Branded: Generic exterior with branded inserts or inner packaging. A balanced approach. Dual-Purpose: Packaging that doubles as storage or display. Helpful in cutting waste and adding value. Final Take: Packaging That Works For You At Barrett, we support brands at every stage of growth. The best packaging solution reflects your customer promise, fits your budget and runs smoothly through your fulfillment operation. Are you ready to optimize your packaging and fulfillment? Contact us for a complimentary supply chain consultation today.
More Posts