FRANKLIN, Mass. — June 6, 2026 — As STOKE Shoes prepares for its next phase of growth, the emerging footwear brand has selected Barrett Distribution Centers as its omnichannel fulfillment and third-party logistics (3PL) partner. STOKE is redefining comfort and fit for consumers seeking premium footwear designed for wider feet. “Barrett moved quickly, communicated clearly, and understood what we needed as a startup brand preparing for growth,” said Rick Blackshaw , founder of STOKE Shoes. “Their team brought the operational experience, technology guidance, and partnership mindset we needed to support our customers and retail partners from day one.” Founded in 2025, STOKE Shoes was created to serve men often overlooked by traditional athletic footwear brands, with shoes designed for wide and wider feet. The brand launched with a direct-to-consumer model and has since expanded into retail distribution, including placement in more than 450 stores nationwide. Barrett was selected for its experience with start-up and high-growth footwear brands, strong references, responsive implementation approach, and ability to provide scalable omnichannel fulfillment across multiple facilities. STOKE’s team was also impressed by Barrett’s Montebello facility, team energy, operational cleanliness, and technology-enabled approach. “From our first conversation, it was clear that STOKE had the vision, leadership, and brand discipline to scale quickly,” said Scott Hothem , senior vice president of customer solutions at Barrett. “Rick and his team were looking for more than a fulfillment provider. They needed a partner with deep footwear experience, strong systems expertise, and the ability to support both DTC and retail growth. We’re proud to help bring that vision to life.” Barrett’s fulfillment capabilities include B2C and B2B omnichannel fulfillment, pick and pack, warehousing, value-added services, managed transportation, retail compliance, and technology-enabled reporting. The company’s national footprint and experience across apparel, footwear, consumer products, food and beverage, health and beauty, and ecommerce make it a strong partner for brands scaling across channels. Through the partnership, Barrett supports STOKE’s direct-to-consumer fulfillment, B2B retail fulfillment, outbound parcel, and freight management from Barrett’s Montebello, California facility. The DTC operation went live in Q4 2025, followed by B2B fulfillment in Q1 2026. The implementation included integrations with Shopify, Loop, and QuickBooks. About STOKE Shoes STOKE Shoes is a performance-lifestyle footwear brand founded in 2025 by Rick Blackshaw. Headquartered in New Hampshire, STOKE designs footwear for men with wide and wider feet, combining comfort, durability, and everyday versatility for real-world use. Learn more at stokeshoes.com. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) e-Commerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3PL provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Media Contact: Faith Artieda Marketing Content Specialist Faith.artieda@barrettdistribution.com