Why Barrett Distribution Centers?

BarrettGPT • April 20, 2023

10 Simple Reasons Why Barrett Distribution Centers Should Be Your Next 3PL Provider

In the rapidly growing world of direct-to-consumer (DTC) e-commerce and omnichannel brands, having an efficient and reliable third-party logistics (3PL) partner is crucial to success. Barrett Distribution Centers stands out from the competition by offering a range of unparalleled services and benefits. In this blog, we will explore 10 reasons why you should choose Barrett as your sole 3PL provider, focusing on topics such as scalability, 24-hour fulfillment, people-driven culture, no red tape, national fulfillment network, advanced robotics, automation technologies, advanced WMS & technology stack, our experience, and our current clients.


1. Scalability:

At Barrett, we understand that your business's growth is of utmost importance. Our scalable solutions ensure that your logistics requirements are met, whether you are a small startup or an established brand. As your business expands, we adapt our services to accommodate your ever-changing needs. For example, when footwear brand NoBull experienced rapid growth, we seamlessly scaled our operations over the last 10 years to manage increased order volumes and help NoBull maintain its exceptional customer service.


2. 24-hour fulfillment:

In today's fast-paced e-commerce environment, speed is critical. Our 24-hour fulfillment services ensure that your customers receive their orders promptly, enhancing customer satisfaction and brand loyalty. For instance, Fanatics, a leader in sports merchandise, relies on our expedited fulfillment capabilities during peak seasons like the Super Bowl or the World Series. We help them meet their customers' high expectations by shipping orders within 24 hours, even during high-demand periods.


3. People-driven culture:

We believe that our people are our greatest asset. Our team of skilled and dedicated professionals is committed to providing exceptional service, ensuring that your products are handled with the utmost care and efficiency. For example, Oofos, a footwear company specializing in recovery shoes, appreciates our people-driven culture. Our dedicated account managers work closely with Oofos to understand their unique needs, providing personalized solutions that help them succeed in their niche market.


4. No red tape:

Our streamlined processes eliminate unnecessary bureaucracy, enabling us to quickly adapt to your specific needs and respond to changes in the market. Carhartt, a leading workwear brand, needed a logistics partner that could rapidly respond to fluctuating seasonal demands. Barrett's ability to cut through red tape has allowed Carhartt to quickly scale their operations up or down based on market conditions, ensuring they always meet customer expectations.


5. National fulfillment network:

Barrett's extensive national fulfillment network (24+ facilities with 6 millions square feet of floor space) allows us to reach your customers quickly and efficiently, regardless of their location. Our strategically placed distribution centers ensure that your products are always close to your end customers, reducing shipping times and costs.


6. Advanced robotics and automation technologies:

By leveraging state-of-the-art robotics and automation technologies, we optimize our warehouse operations, improve accuracy, and minimize human error. This not only increases efficiency but also enables us to pass cost savings onto you. NoBull benefits from our advanced robotics as we manage their inventory with a high level of precision, ensuring that orders are fulfilled quickly and accurately, further enhancing their customers' experience.


7. Advanced WMS & technology stack:

Our advanced Warehouse Management System (WMS) and technology stack integrate seamlessly with your existing systems, providing real-time visibility into your inventory and order data. This transparency allows you to make informed decisions and maintain optimal inventory levels. For example, Johnnie-O relies on our advanced WMS to keep track of their extensive product catalog, including various sizes, colors, and styles of sports merchandise. This real-time visibility into their inventory helps Johnnie-O make data-driven decisions, ensuring that popular items remain in stock and ready to ship to their eager customers.


8. Our experience:

With decades of experience in the logistics industry, we have developed a deep understanding of the unique challenges faced by growing DTC e-commerce and omnichannel brands. We leverage this expertise to design and implement logistics solutions that drive your success. Carhartt, for example, has been a client for many years. Our long-standing partnership and deep understanding of their business have enabled us to provide customized logistics solutions that support their continued growth in the workwear market.


9. Our current clients:

Barrett is proud to serve an impressive roster of clients, including NoBull, Oofos, Carhartt, Johnnie-O and Fanatics. These industry leaders trust us to manage their logistics operations, a testament to our commitment to excellence. Our work with Fanatics illustrates the value of partnering with a trusted 3PL provider. As their business has grown and diversified, we have adapted our services to meet their evolving needs, helping them maintain their position as a leader in sports merchandise.


10. Why Barrett?

In conclusion, choosing Barrett Distribution as your sole 3PL provider is a smart business decision that will help you stay ahead of the competition. Our unparalleled services, advanced technologies, and commitment to client success make us the ideal partner for your growing DTC e-commerce or omnichannel brand.


Discover how Barrett Distribution can transform your logistics operations and drive your business forward. Contact us today to learn more about our comprehensive range of services and explore the many ways in which we can help you reach new heights. Choose Barrett, and experience the difference a trusted logistics partner can make. With our real-world industry examples as a testament to our expertise, you can trust us to deliver exceptional service and support your business's continued growth.

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Mid-Year Check-In: 4 Fulfillment Trends Barrett Is Helping Brands Navigate in 2025

By Katherine Wroth • April 17, 2025
We’re nearly halfway through 2025, and eCommerce brands already feel the impact of major shifts in fulfillment, automation and consumer expectations. At Barrett Distribution Centers , we’re helping our partners stay agile and ahead of the curve. Here are four key trends and how Barrett delivers solutions that make a difference. 1. Brands Are Prioritizing U.S.-Based Fulfillment More Than Ever With global shipping delays, rising tariffs and increased regulatory complexity, the need for a dependable U.S. 3PL partner has become a top priority for growing brands. Many are rethinking their footprint and shifting volume back onshore to reduce risk and increase speed to the customer. How Barrett supports this: We operate over 25 strategically located fulfillment centers across the U.S., offering scalable support from coast to coast. Whether brands need to supplement an international setup or build a full domestic distribution strategy, we’re creating flexible models to meet their needs. What we’re hearing: More brands are asking for dual-node fulfillment strategies to shorten delivery windows and improve regional responsiveness, especially heading into peak season. 2. Smart Bundling is Beating the Shipping Rate Surge Shipping rates—especially for lightweight packages under one pound—continue to rise, with increases of 18–25% hitting hard in Q1 and Q2. Brands that haven’t yet adapted are seeing margin pressure grow. What Barrett is doing: We’ve helped several partners redesign their packaging, consolidate SKUs into bundles and reconfigure order logic to optimize shipping brackets. Our fulfillment and support teams work with brands to test and implement smart bundling strategies that lower costs while driving customer value. Quick win: Bundling offsets shipping costs, boosts average order value and makes promotions more profitable. 3. Automation Is No Longer Optional Warehouse automation isn’t just for enterprise brands anymore. With labor challenges and service-level expectations higher than ever, automation has become a necessity, especially for brands navigating rapid growth. Barrett’s approach: We use automation in facilities where it makes the most significant operational impact. These aren’t million-dollar systems; they’re right-sized tools that improve accuracy, reduce cycle time and speed up fulfillment. What’s changed in 2025: Automation has become more plug-and-play and faster to implement, meaning brands can see ROI within months, not years. 4. Personalization Is Driving Loyalty (and Repeat Orders) In 2025, personalization has shifted from “nice to have” to a competitive necessity. Customers expect a tailored experience, from the products to the packaging they arrive in. What Barrett delivers: We offer a full suite of value-added services, including embroidery, engraving, branded inserts, custom pack-outs and influencer kits. Whether you’re a luxury brand or a high-growth DTC company, we help create a fulfillment experience that feels on-brand and memorable. Why it matters now: As consumer spending tightens, brands that deliver on the details see higher customer lifetime value and stronger repeat purchase behavior. Looking for a True Partner—Not Just a Provider? The pace of 2025 isn’t slowing down. If your current 3PL isn’t keeping up, it may be time for a change. At Barrett, we combine hands-on operational excellence with strategic insight to help brands scale smarter.  Let’s talk—schedule your complimentary supply chain consultation here.

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DTC Brand Success Starts in the Warehouse (Here’s Why)

By Katherine Wroth • April 10, 2025
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