Overcoming 3PL Challenges: How Barrett Distribution Can Help

Katherine Wroth • June 14, 2024

Struggling with fulfillment challenges and inefficiencies? Barrett Distribution's trusted methods turn logistical hurdles into seamless solutions.


Barrett's Impact on Our Clients:


When it comes to overcoming 3PL challenges, Barrett has a track record of turning obstacles into opportunities.


"Last year, Barrett's team heroically stepped in when our 3PL fell through at the last minute, moving 70,000+ pallets and integrating our systems within weeks before peak season. They transformed a dire situation into a success story. This year, we're excited to extend our contract with Barrett and include them in our full RFP. We couldn't be happier with their services."- Joseph Steffney, SVP of Supply Chain Management at Amplify


Proven Processes and Innovative Solutions:


Recognized as a 2024 Top 3PL Provider by Multichannel Merchant, we are dedicated to solving fulfillment challenges with proven processes, state-of-the-art technology and innovative strategies. Since 1941, our clients consistently highlight how we stand out due to our ability to deliver on our promises. This is driven by our company culture of integrity, strong performance expectations, high accountability and a commitment to doing what is right for our clients and their customers daily.


Many third-party logistics (3PL) companies face various challenges, including communication, capacity and supply chain issues. Here are some ways Barrett can help your brand overcome these challenges:


1. Order Fulfillment


Inefficient systems can result in higher operating costs, reduced agility, unhappy customers and lost revenue opportunities. Barrett employs state-of-the-art warehouse management systems (WMS) and streamlined processes to ensure orders are picked, packed, and shipped accurately and on time. Our seasoned experts are dedicated to continuous improvement, regularly refining our methods to maximize efficiency and minimize errors.


2. Technology Integration


Efficient order fulfillment is just the beginning. A good 3PL partner doesn't just replicate your existing processes; they think ahead and plan for future growth. They offer the flexibility and expertise to support your business as it evolves. We have the experience and technological infrastructure to adapt to your changing needs for new sales channels and markets. We offer advanced solutions such as real-time inventory tracking, automated reporting, and seamless integration with your enterprise resource planning (ERP) systems. Our tech-savvy approach ensures you have complete visibility and, most importantly, control over your supply chain.


3. Scalability


"For over a decade, Barrett has been more than just a logistics partner; they've been an extension of our company. Barrett facilitated our expansion onto the West Coast, enabling quicker turn times for our screen-printed goods. This partnership played a crucial role in our growth during the first several years, demonstrating the effectiveness of a truly aligned 3PL service." Mike McAlister, VP of Operations at Fruit of the Loom


We emphasize the importance of choosing a 3PL partner who has "been there and done that" in new sales channels. When selecting a 3PL partner, it's crucial to look beyond your current needs and consider where your business will be in five, ten, or even fifteen years. We aim to be your forever partner, providing the scalability to expand into omnichannel and new markets you haven't yet considered. Running a business means navigating constant change, and where you are today will likely be very different from where you'll be in a few years—or even a few months. A reliable 3PL partner understands this and is prepared to support your growth every step of the way.


4. Strategic Locations and Nationwide Reach


Extensiv 3PL Warehouse Benchmark Report shows 20% of 3PLs operating above 100% capacity and an additional 39% between 90% – 100% capacity.  Barrett operates over 6 million square feet, including 15 shared and 9 dedicated warehouses, distribution, and fulfillment centers in the U.S., with key logistics centers in Greater Boston, New Jersey, New York, Baltimore, Memphis, Dallas and California.


5. Customer First Approach


The 2022 Inbound Logistics 3PL Market Research Report notes that the main reason for a failed 3PL partnership is poor customer service (62%), while another 10% “cite failed expectations, which could include failure to deliver on promises or communicate clearly, both important elements of service.”


The reason people choose Barrett is simple: our people. Strong customer support is the backbone of any successful logistics partnership. If your provider falls short in this area, it can lead to communication breakdowns and unresolved issues, which could leave you in a constant state of frustration. Our dedicated strategic account managers and support teams are always available to address your concerns, provide updates and offer solutions. We believe in building long-term partnerships based on trust and transparency.


6. Custom Engineered Solutions


Many 3PL providers lack the flexibility to customize their services to meet specific needs. Every business has unique logistics requirements, and a one-size-fits-all approach often falls short. Our engineers are dedicated to building personalized solutions. We work closely with you to develop a logistics strategy that aligns with your long-term business goals.


Why Choose Barrett Distribution?


With over 80 years of experience in the logistics industry, Barrett has a proven track record of helping businesses overcome their 3PL challenges. Our commitment to innovation, scalability and customer satisfaction sets us apart from other 3PL providers. You're partnering with a logistics provider dedicated to your success.


Ready to overcome your logistics challenges? Contact Barrett today to discover how our tailored solutions can help your business thrive.

Recent Blog Posts

By Katherine Wroth April 17, 2025
We’re nearly halfway through 2025, and eCommerce brands already feel the impact of major shifts in fulfillment, automation and consumer expectations. At Barrett Distribution Centers , we’re helping our partners stay agile and ahead of the curve. Here are four key trends and how Barrett delivers solutions that make a difference. 1. Brands Are Prioritizing U.S.-Based Fulfillment More Than Ever With global shipping delays, rising tariffs and increased regulatory complexity, the need for a dependable U.S. 3PL partner has become a top priority for growing brands. Many are rethinking their footprint and shifting volume back onshore to reduce risk and increase speed to the customer. How Barrett supports this: We operate over 25 strategically located fulfillment centers across the U.S., offering scalable support from coast to coast. Whether brands need to supplement an international setup or build a full domestic distribution strategy, we’re creating flexible models to meet their needs. What we’re hearing: More brands are asking for dual-node fulfillment strategies to shorten delivery windows and improve regional responsiveness, especially heading into peak season. 2. Smart Bundling is Beating the Shipping Rate Surge Shipping rates—especially for lightweight packages under one pound—continue to rise, with increases of 18–25% hitting hard in Q1 and Q2. Brands that haven’t yet adapted are seeing margin pressure grow. What Barrett is doing: We’ve helped several partners redesign their packaging, consolidate SKUs into bundles and reconfigure order logic to optimize shipping brackets. Our fulfillment and support teams work with brands to test and implement smart bundling strategies that lower costs while driving customer value. Quick win: Bundling offsets shipping costs, boosts average order value and makes promotions more profitable. 3. Automation Is No Longer Optional Warehouse automation isn’t just for enterprise brands anymore. With labor challenges and service-level expectations higher than ever, automation has become a necessity, especially for brands navigating rapid growth. Barrett’s approach: We use automation in facilities where it makes the most significant operational impact. These aren’t million-dollar systems; they’re right-sized tools that improve accuracy, reduce cycle time and speed up fulfillment. What’s changed in 2025: Automation has become more plug-and-play and faster to implement, meaning brands can see ROI within months, not years. 4. Personalization Is Driving Loyalty (and Repeat Orders) In 2025, personalization has shifted from “nice to have” to a competitive necessity. Customers expect a tailored experience, from the products to the packaging they arrive in. What Barrett delivers: We offer a full suite of value-added services, including embroidery, engraving, branded inserts, custom pack-outs and influencer kits. Whether you’re a luxury brand or a high-growth DTC company, we help create a fulfillment experience that feels on-brand and memorable. Why it matters now: As consumer spending tightens, brands that deliver on the details see higher customer lifetime value and stronger repeat purchase behavior. Looking for a True Partner—Not Just a Provider? The pace of 2025 isn’t slowing down. If your current 3PL isn’t keeping up, it may be time for a change. At Barrett, we combine hands-on operational excellence with strategic insight to help brands scale smarter.  Let’s talk—schedule your complimentary supply chain consultation here.
By Katherine Wroth April 14, 2025
Not Just a Vendor. A Partner Who Gets It.
By Katherine Wroth April 10, 2025
For direct-to-consumer (DTC) brands, success begins in the warehouse. From the moment an order is placed, your fulfillment process shapes the brand experience. At Barrett Distribution Centers , logistics isn’t just backend support. Fulfillment is the heartbeat of a successful DTC brand. Here’s how your warehouse strategy directly influences brand loyalty, repeat purchases and those all-important unboxing moments. 1. Customer Expectations Have Changed — Fulfillment Has to Keep Up If a brand promises 2-day shipping, customers will instantly notice the moment it’s late. If they order a personalized item, they’ll remember if it arrives incorrectly. Your warehouse is responsible for: Speed to ship Order accuracy Inventory visibility Packaging quality These are no longer “nice to haves,” they’re part of your brand promise. 2. Repeat Purchases Are Won (or Lost) in Fulfillment Acquiring a new customer is expensive. Keeping them? That comes down to the post-purchase experience. When fulfillment runs smoothly, your customer gets: A fast delivery The right items A well-presented package Confidence in your brand And when it doesn’t? You risk returns, negative reviews and churn . Fulfillment is where trust is built (or broken.) 3. Unboxing Is a Brand Moment — Not Just a Shipping Step Think of unboxing as your final marketing impression. Are your products arriving in a beat-up box with packing tape and nothing else? Or are they arriving in a branded, curated, thoughtful way? DTC brands that go the extra mile with: Custom packaging Personal notes Kitting or gift sets Branded tissue or wraps ...are the ones customers share on social media and return to. Barrett’s value-added services make this scalable and seamless. 4. Scalability Matters More Than You Think A fulfillment strategy that worked when you were shipping 100 orders a month won’t work when you hit 5,000. The right 3PL helps you: Flex your labor during peak Open new nodes to reduce ship times Avoid stockouts and overstocks Plan for long-term growth Scaling without sacrificing service? That’s the difference between brands that burn out and break through. 5. The Right Fulfillment Partner Makes It All Happen At Barrett, we help high-growth DTC brands deliver on their promises. With 25+ facilities nationwide, personalized service, and a tech-forward approach, we offer the flexibility and support growing brands need. Whether you need: Custom packaging Subscription box fulfillment Multi-node distribution Seamless system integrations We build solutions that keep you agile, accurate and customer-obsessed. Ready to Scale the Right Way? Let’s discuss how Barrett can help your DTC brand grow smarter, ship faster, and stand out where it counts—from cart to customer. Contact us today for a complimentary supply chain consultation.
More Posts