Building a Winning Fulfillment Strategy for Your E-Commerce Business in 2025

This year marks an important milestone for Barrett Distribution — 20 years of participating in The Great Game of Business® (GGOB) , a program that has helped shape our culture, strengthen employee engagement, and create a stronger sense of teamwork and shared success across the organization. Over the past two decades, GGOB has become much more than a business program at Barrett. It has become part of the way we communicate, collaborate, and grow together as a company. Through open-book management principles, weekly huddles, forecasting, scoreboards, and Mini Games, employees across Barrett locations have had the opportunity to better understand the business and actively contribute to its success. One of the most meaningful impacts of GGOB has been the way it brings people together. In an industry built on precision, service, and operational excellence, collaboration is essential. Barrett’s success depends on teams working together across departments, facilities, and regions — and GGOB has helped strengthen those connections by creating a culture centered around communication, accountability, and involvement. GGOB encourages employees to think beyond their individual roles and understand how their work impacts customers, coworkers, and overall company performance. Whether it’s improving warehouse efficiency, supporting transportation operations, enhancing customer service, or identifying process improvements, employees are empowered to contribute ideas and solutions that help move Barrett forward.  As Tim Barret, Founder of Barrett, states, "...we share all of the financial results with all of the employees, and they have a vested interest since they will receive a payout result." That sense of involvement creates stronger engagement across the organization. Employees are not simply completing daily tasks — they are participating in the success of the business. By understanding company goals and key performance drivers, teams are able to work together with a shared purpose and celebrate accomplishments collectively. Community and collaboration have always been important values at Barrett, and GGOB has helped reinforce those values over the last 20 years. The program creates opportunities for employees to learn from one another, support one another, and recognize the impact each person has on the organization. It encourages transparency and open communication, helping employees feel more connected to leadership, their teams, and the company’s long-term vision. As Barrett has continued to grow nationwide, maintaining a strong culture has remained a priority. GGOB has played an important role in helping preserve the family-oriented environment that Barrett is known for, even as the company has expanded operations and welcomed new employees across the country. The program helps create consistency in communication and engagement while keeping employees connected to the bigger picture. To help celebrate this 20-year anniversary, Barrett owner Tim Barrett recently participated in a video discussion reflecting on the company’s GGOB journey and the impact it has had on Barrett over the years. The conversation highlighted how collaboration, employee involvement, and shared accountability continue to contribute to the company’s success today. This milestone is ultimately a celebration of the people who make Barrett successful every day. The dedication, teamwork, creativity, and commitment shown by employees across the organization are what continue to drive Barrett forward. Twenty years later, The Great Game of Business continues to strengthen the culture of collaboration and engagement that makes Barrett special — and the future of the game is stronger than ever.

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