Your Forever 3PL
Trust Barrett to run your supply chain so you can focus on growing your business.
FULFILLMENT
Barrett offers advanced Omnichannel, B2B and Direct-To-Consumer (DTC) eCommerce fulfillment solutions, completely dedicated to your brand.
TRANSPORTATION
Managed Transportation Solutions including the Barrett Parcel Program utilizes advanced rate shopping tools and negotiated carrier discounts to ensure an optimized, cost-effective shipping experience for your customers.
WAREHOUSING
Strategic warehouse locations across the United States optimized for speed and efficiency, combined with the advanced automation and storage methodologies - all at your disposal.
WAREHOUSE LOCATIONS
EMPLOYEES
YEARS IN BUSINESS
CLIENTS SERVED
WAREHOUSE LOCATIONS
Barrett Distribution currently operates 25+ facilities across the United States. With over 6 million square feet of space specifically designed for warehousing, distribution, transportation and omnichannel eCommerce fulfillment, Barrett will scale your brand to ensure success.
E-COMMERCE FULFILLMENT
Since 1941, Barrett Distribution Centers has provided customized third-party (3PL) logistics, omnichannel distribution, transportation, and direct-to-consumer (DTC) eCommerce fulfillment services for clients across all industries.
NOBULL
Oofos
nuuds
Shark Ninja
Carhartt
fanatics
Jelly Belly
Kohler
bmw
Waterdrop
"For over a decade, Barrett has been more than just a logistics partner; they've been an extension of our company. Barrett facilitated our expansion onto the West Coast, enabling quicker turn times for our screen-printed goods. Their communication was solid from day one, and the onboarding process was seamless. Barrett's communication and commitment to our success made us feel they were right next door, treating our business as their own. This partnership played a crucial role in our growth during the first several years, demonstrating the effectiveness of a truly aligned 3PL service."
Mike McAlister, VP of Operations at Fruit of the Loom
“The Barrett team does a great job of being flexible and responsive to all of our logistics needs. They are literally available 24/7, and I can always count on my contacts picking up the phone whenever I call, night or day. Ken’s Foods exists in a dynamic manufacturing environment, and we continually challenge Barrett with last minute changes to our just in time world, both in supporting our packaging operation and managing outbound distribution. Our mutli-year relationship, started small and each year we do more with Barrett, as they have become a reliable and trusted asset in helping us manage the tremendous growth we experience annually.”
Jim Bourne, Sr. Director @ Ken's Foods
"As a young, growing DTC eCommerce brand, Barrett can help us grow in any direction we want. Everything we'd heard about Barrett was evident during our site visits. Their operational team and leadership exhibited unparalleled agility and understanding of our unique needs as a brand. The fact that Barrett pursued us with such vigor made us feel genuinely valued."
Rob Fletcher, Co-Founder @ nuuds.com
"For the past 5+ years, Barrett Distribution has been such a wonderful partner for johnnie-O. Nothing is ever perfect in supply chain, however as you’re entering new marketplaces and scaling a large, DTC brand, nothing is more important than working with a partner that demonstrates a “get stuff done” mentality. Recommend the Barrett team 100%"
Dave Gatto, CEO @ Johnnie-o.com
"When I was looking for a new 3pl, I needed a partner that had a proven track record of shipping fast and managing inventory accurately. Barrett's emphasis on continuous improvement and deploying advanced technologies really stood out amongst the competition. They have been an amazing partner."
Steven Schweighofer, VP Operations @ Stadium Goods
"Barrett stood out in our extensive search for 3PL providers, thanks to its advanced technological infrastructure and profound grasp of our global operational intricacies. However, the heart of Barrett's appeal was its family-owned, employee-driven culture, evident during our thorough site evaluations. The onboarding process, led by their seasoned team, reinforced our confidence in choosing Barrett as a partner who promises and delivers exceptional service."
Daniel Lydon, Sr. Director of Supply Chain at 3EO Health
"We chose Barrett for three core reasons: their family-owned heritage aligns with our values of caring for our team, their expertise in providing high-touch services and their commitment to delivering an exceptional customer experience."
Margaret Moraskie, CEO @ Levenger.com
“The people we work with at Barrett really care about the success of Vibram. Their partnership and support have been critical to our rapid growth.”
Mike Gionfriddo | CEO Vibram, USA
"When we launched, our vision was clear, but our logistical needs were complex and evolving. That's where Barrett came in, not just as a service provider, but as a true partner in our journey. From handling the complexities of new product lines like footwear to managing the intricacies of special packaging for collaborations, they are with us every step. I think Barrett comes across as this huge conglomerate, but actually, it’s a really big, small company. They're an extension of our team, deeply invested in our success."
Sue Fuller, CEO of The Oliver Thomas
Surfin’ in the USA: Kulani Kinis Rides the Wave with Barrett Distribution Centers to Anchor USA Fulfillment
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At Barrett, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At Barrett, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At Barrett, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.
Tired of Being Too Small for Big 3PLs? We Built This Just for You!
What's the biggest touchpoint in eCommerce? It’s when the order finally lands on your customer’s doorstep. With eCommerce projected to surpass $7.4 trillion globally by 2030 (Statista), the question isn’t just how fast you ship, but how you show up at your customer’s doorstep. For many brands, packaging is no longer just a protective layer. It’s an experience. And in a noisy, competitive digital space, it can be a significant differentiator. So, should your e-commerce brand invest in branded packaging? Let’s break it down. What Counts as “Branded Packaging”? Branded packaging is more than putting a logo on a box. It’s the full packaging experience; your choice of box design, inserts, colors, materials and even the tape you seal it with. Done well, it communicates your brand before a customer even opens the flap. Think: Custom-printed boxes with your brand colors Inserts with product tips or thank-you notes Packaging designed to be photographed and shared Its packaging has a purpose and has become an extension of the product for many brands. The Upside: Why Branded Boxes Work 1. Boosts Brand Visibility Generic brown boxes don’t spark recognition. But boxes that reflect your identity build brand equity. Studies show branded packaging can increase brand recall by up to 80%. 2. Enhances the Customer Experience The first physical interaction with your brand is when someone receives your product. A well-thought-out unboxing experience can reinforce trust and create excitement. In fact, 68% of consumers say it makes them more likely to recommend a brand. 3. Generates Organic Buzz Branded packaging gets shared, especially when it’s visually appealing. Customers are more likely to post about their unboxing, which becomes free marketing and expands your reach. 4. Can Lower Shipping Costs Custom mailers built around product dimensions can reduce dunnage, lower dimensional weight and reduce parcel costs. BARRETT PRO TIP: A Barrett client cut freight spending by optimizing box sizes for product kits, improving efficiency and presentation. The Tradeoffs: What to Watch Out For 1. Higher Upfront Costs Custom boxes and inserts require upfront investment in materials and design. That said, many brands recover costs through shipping savings or customer retention. 2. Fulfillment Complexity More packaging options mean more room for packing errors. Unless you have a WMS with visual guides, this can lead to longer training times and fulfillment mistakes. 3. Security Risks Branded boxes can attract attention on doorsteps. With porch piracy losses reaching $12 billion in 2024, clearly labeled packages may become targets. Consider shipment protection to safeguard your customer experience and reputation. Packaging Options: Which Route Is Right? Not all brands need fully branded packaging. Here’s a quick breakdown: Plain Packaging: Simple and cost-effective. Works for brands that prioritize speed or a clean look. Fully Branded: Custom prints and full-color designs that create a premium unboxing moment. Partially Branded: Generic exterior with branded inserts or inner packaging. A balanced approach. Dual-Purpose: Packaging that doubles as storage or display. Helpful in cutting waste and adding value. Final Take: Packaging That Works For You At Barrett, we support brands at every stage of growth. The best packaging solution reflects your customer promise, fits your budget and runs smoothly through your fulfillment operation. Are you ready to optimize your packaging and fulfillment? Contact us for a complimentary supply chain consultation today.
Are you looking for an exciting and challenging new career? Do you thrive in a fast-paced environment that is obsessed with the customer and brand experience? If so, Barrett Distribution wants YOU!
Discover more about our "WOW" employee culture and how that leads to the ultimate customer success!
