"For over a decade, Barrett has been more than just a logistics partner; they've been an extension of our company. Barrett facilitated our expansion onto the West Coast, enabling quicker turn times for our screen-printed goods. Their communication was solid from day one, and the onboarding process was seamless. Barrett's communication and commitment to our success made us feel they were right next door, treating our business as their own. This partnership played a crucial role in our growth during the first several years, demonstrating the effectiveness of a truly aligned 3PL service."
Get in touch
Barrett Distribution Centers
15 Freedom Way
Franklin, MA 02038
508-553-8800
Late Shipments?
Inaccurate Inventory?
Trust Barrett to run your supply chain so you can focus on growing your brand.
FULFILLMENT
Barrett offers advanced Omnichannel, B2B and Direct-To-Consumer (DTC) eCommerce fulfillment solutions, completely dedicated to your brand.
TRANSPORTATION
Managed Transportation Solutions including the Barrett Parcel Program utilizes advanced rate shopping tools and negotiated carrier discounts to ensure an optimized, cost-effective shipping experience for your customers.
WAREHOUSING
Strategic warehouse locations across the United States optimized for speed and efficiency, combined with the advanced automation and storage methodologies - all at your disposal.
WAREHOUSE LOCATIONS
EMPLOYEES
YEARS IN BUSINESS
CLIENTS SERVED
WAREHOUSE LOCATIONS
Barrett Distribution currently operates 25+ facilities across the United States. With over 6 million square feet of space specifically designed for warehousing, distribution, transportation and omnichannel eCommerce fulfillment, Barrett will scale your brand to ensure success.
E-COMMERCE FULFILLMENT
Since 1941, Barrett Distribution Centers has provided customized third-party (3PL) logistics, omnichannel distribution, transportation, and direct-to-consumer (DTC) eCommerce fulfillment services for clients across all industries.
NOBULL
Oofos
nuuds
Shark Ninja
Carhartt
fanatics
Jelly Belly
Kohler
bmw
Waterdrop
“The Barrett team does a great job of being flexible and responsive to all of our logistics needs. They are literally available 24/7, and I can always count on my contacts picking up the phone whenever I call, night or day. Ken’s Foods exists in a dynamic manufacturing environment, and we continually challenge Barrett with last minute changes to our just in time world, both in supporting our packaging operation and managing outbound distribution. Our mutli-year relationship, started small and each year we do more with Barrett, as they have become a reliable and trusted asset in helping us manage the tremendous growth we experience annually.”
Jim Bourne, Sr. Director @ Ken's Foods
"As a young, growing DTC eCommerce brand, Barrett can help us grow in any direction we want. Everything we'd heard about Barrett was evident during our site visits. Their operational team and leadership exhibited unparalleled agility and understanding of our unique needs as a brand. The fact that Barrett pursued us with such vigor made us feel genuinely valued."
Rob Fletcher, Co-Founder @ nuuds.com
"For the past 5+ years, Barrett Distribution has been such a wonderful partner for johnnie-O. Nothing is ever perfect in supply chain, however as you’re entering new marketplaces and scaling a large, DTC brand, nothing is more important than working with a partner that demonstrates a “get stuff done” mentality. Recommend the Barrett team 100%"
Dave Gatto, CEO @ Johnnie-o.com
"When I was looking for a new 3pl, I needed a partner that had a proven track record of shipping fast and managing inventory accurately. Barrett's emphasis on continuous improvement and deploying advanced technologies really stood out amongst the competition. They have been an amazing partner."
Steven Schweighofer, VP Operations @ Stadium Goods
"Barrett stood out in our extensive search for 3PL providers, thanks to its advanced technological infrastructure and profound grasp of our global operational intricacies. However, the heart of Barrett's appeal was its family-owned, employee-driven culture, evident during our thorough site evaluations. The onboarding process, led by their seasoned team, reinforced our confidence in choosing Barrett as a partner who promises and delivers exceptional service."
Daniel Lydon, Sr. Director of Supply Chain at 3EO Health
"We chose Barrett for three core reasons: their family-owned heritage aligns with our values of caring for our team, their expertise in providing high-touch services and their commitment to delivering an exceptional customer experience."
Margaret Moraskie, CEO @ Levenger.com
“The people we work with at Barrett really care about the success of Vibram. Their partnership and support have been critical to our rapid growth.”
Mike Gionfriddo | CEO Vibram, USA
"When we launched, our vision was clear, but our logistical needs were complex and evolving. That's where Barrett came in, not just as a service provider, but as a true partner in our journey. From handling the complexities of new product lines like footwear to managing the intricacies of special packaging for collaborations, they are with us every step. I think Barrett comes across as this huge conglomerate, but actually, it’s a really big, small company. They're an extension of our team, deeply invested in our success."
Sue Fuller, CEO of The Oliver Thomas
Periodically reviewing your 3PL provider is essential if you’re looking to scale effectively. Why? As your business scales, your warehouse management needs are likely to evolve. The 3PL provider you initially partnered with may not be well-positioned to support your business's long-term growth. Switching third-party logistics (3PL) providers is a significant decision, but when done correctly, it can unlock operational efficiencies, improve customer satisfaction and position your brand for scalable growth. While the process might seem daunting, the transition can be smooth and beneficial with proper planning and communication. Here’s how to switch to a new 3PL partner stress-free and strategically sound. 1. Assess Why You’re Switching Start by evaluating the reasons behind the switch. Are you looking for better scalability, improved service levels, or expertise in a specific industry, such as e-commerce or personalized fulfillment? Clearly outlining your goals ensures your new 3PL aligns with your operational needs and business objectives. There are various reasons why your current 3PL may no longer be ticking the boxes for your business. Here are a few signs to look out for that might indicate it's time to make the switch: My 3PL can't scale with me My 3PL isn't seeking to streamline their operations My 3PL is experiencing major logistical issues For example, many brands partner with Barrett Distribution because of our expertise in omnichannel fulfillment and high-touch personalized service tailored to luxury and boutique brands. Knowing your priorities will help you select the best 3PL partner. 2. Plan for Peak Season and Disruption Timing is everything when switching 3PLs. Avoid transitioning during peak seasons or other high-demand periods when order volumes are at their highest. A detailed transition timeline, built in collaboration with your new provider, ensures minimal disruption to your business. Your new 3PL should have a plan to maintain service continuity and you should work with your internal teams to adjust forecasts and prepare inventory accordingly. 3. Audit Your Data and Inventory Before the move, ensure your inventory data is up to date and accurate. Conduct a physical inventory count and compare it to your systems to resolve discrepancies. Clean, accurate data minimizes errors during the handoff and sets your new 3PL up for success. To create a seamless handoff, Barrett offers robust onboarding services including data alignment and integration with your existing systems. 4. Communicate with Stakeholders Switching 3PLs impacts multiple stakeholders from internal teams to customers. Develop a clear communication plan to keep everyone informed. Ensure your operations, finance and IT teams are aligned on the transition schedule and processes. Emphasize the benefits of the switch for customers. If the transition may cause temporary delays, be transparent and proactive in addressing their concerns. 5. Test, Then Transition Conduct a soft launch or pilot phase before fully transitioning to the new 3PL. This allows you to identify and resolve any operational hiccups, test integrations and ensure the 3PL can meet your KPIs before going live. At Barrett, we prioritize a collaborative approach during onboarding, ensuring all systems and processes are thoroughly tested before full implementation. 6. Monitor Performance Post-Transition Once the transition is complete, monitor the new 3PL's performance closely. Track KPIs such as order accuracy, delivery times and customer satisfaction. Use these metrics to evaluate the partnership's success and identify areas for continuous improvement. Why Choose Barrett Distribution as Your 3PL Partner? Switching 3PLs is a strategic move and selecting the right partner is critical to your success. At Barrett, we specialize in creating customized logistics solutions that align with your brand’s unique needs. Are you looking for a long-term 3PL partner that has experience with high-growth brands? Contact us today for a complimentary supply chain consultation.
Until the 1920s, shopping primarily occurred at the local neighborhood corner store or small-town square. Then, chain and department stores emerged, offering a broader variety of goods and transforming shopping into an experience. By 1956, the first shopping mall was constructed, and large retailers began to dominate, gradually pushing out smaller mom-and-pop shops. However, no shift has reshaped the retail world as profoundly as eCommerce. Today’s retail landscape is a digital frontier where anyone with a product and an internet connection can reach a global audience. Yet, this transformation has brought a range of challenges, leaving retailers and suppliers navigating a complex and evolving marketplace. Rising inflation threatens margins, labor shortages complicate peak demand management and the shift to omni-channel distribution adds complexity. Meanwhile, changing consumer expectations are driving a need for greater speed and adaptability. These challenges underline the importance of having an efficient, agile, optimized and sustainable supply chain that can flex during unexpected peaks, overcome disruptions and meet new challenges as they emerge. One way to achieve this is by partnering with an experienced third-party logistics provider (3PL) like Barrett Distribution. Here are five key benefits of outsourcing retail logistics to a reputable 3PL. 1. Access to Skilled and Scalable Labor Labor shortages remain a significant hurdle, especially during peak seasons. By tapping into a 3PL's expansive labor pool, retailers can quickly scale their workforce to meet fluctuating needs. Barrett streamlines recruiting and onboarding processes, ensuring the right talent is matched to the right roles. This helps retailers efficiently manage growth and seasonal surges with confidence. 2. Investment in Automation and Innovation Staying competitive in today’s fast-paced retail environment requires constant innovation. Many companies, however, lack the resources to prioritize supply chain digitalization and automation. Barrett continuously invests in advanced technologies like autonomous mobile robots and predictive picking algorithms, enabling clients to meet market demands with enhanced efficiency. These scalable innovations provide the flexibility needed for future growth. 3. End-to-End Supply Chain Visibility Comprehensive visibility is no longer a luxury but a necessity, especially in direct-to-consumer retail. While most companies utilize transportation visibility tools, they often fail to cover a product's full journey. Barrett offers end-to-end visibility that spans warehousing, packaging, and transportation. This capability ensures seamless inventory management and optimizes product flow, allowing retailers to respond quickly to customer needs. 4. Sophisticated Data Analytics and Insights Retailers often underutilize the power of data analytics to make faster, smarter decisions. By partnering with a 3PL that excels in data analytics, businesses gain actionable insights into efficiency, sustainability and customer behavior. Barrett leverages cutting-edge technologies like predictive analytics and artificial intelligence to identify trends, benchmark performance and uncover new opportunities. This data-driven approach ensures retailers stay ahead of shifting market demands. 5. Customized and Efficient Packaging Solutions A one-size-fits-all packaging strategy no longer works. Barrett integrates materials management and packaging into distribution operations, reducing costs and increasing speed. Their tailored approach ensures packaging aligns with consumer expectations for quality, sustainability and efficiency across all channels. Focus on Your Business—Leave Logistics to the Experts Today’s consumers expect memorable and convenient shopping experiences, whether in-store or online. Meeting these expectations requires a well-managed supply chain that can adapt to challenges and capitalize on opportunities. By outsourcing logistics to a trusted 3PL like Barrett, retailers can concentrate on their core strengths while relying on experts to handle the complexities of supply chain management. Why Barrett? We empower retailers to navigate uncertainty, enhance agility and deliver superior customer experiences, helping businesses thrive in a competitive retail environment. Are you ready to optimize your retail supply chain? Discover the Barrett way— contact us today for a complimentary supply chain consultation.
What were your supply chain processes, goals and challenges in 2025? What has worked in the past and what's falling short now? Custom-engineered solutions deliver exactly what your automation process requires. Solutions implemented by Barrett's engineering team are tailored to meet your company's unique needs and designed for your long-term objectives. Major benefits of custom engineering include: Quality control Expert advice and guidance Enhanced user experience Resource management Cost reduction Reduced engineering overhead How Barrett's custom-engineered solutions enhance efficiency and productivity for clients Every solution we design at Barrett is unique and personalized to meet each client's specific needs. How do we achieve this? We begin by deeply analyzing your data to understand SKU counts, product sizes, movement speed, goals, and peak periods. This insight allows us to create designs tailored to maximize efficiency while keeping costs low. We compare various models, considering options like robotics, pick-and-pass, cluster picking and ASRS (Automated Storage and Retrieval Systems). Each model is assessed for its ability to meet service and quality standards, aiming for optimal cost-effectiveness without compromising timely order fulfillment. Incorporating the latest technologies to stay competitive in the 3PL industry With labor costs rising and peak seasons demanding more, our team stays at the forefront of technology by attending trade shows and collaborating with industry integrators. These efforts keep us up to date with emerging tools that lower costs and improve fulfillment quality. Many clients face high retail peaks, especially during the holiday season, so having flexible, scalable solutions is essential. By leveraging the latest technologies, we offer clients solutions that meet operational demands and reduce costs, ensuring a competitive edge in the dynamic 3PL landscape. A tailored design process to meet each client's specific needs Our design process is data-driven. We start by understanding the client's needs and goals, followed by an in-depth analysis of their outbound orders, item master, dimensions, weights and inbound data. Whether a client has a high SKU variety with shallow stock or a deeper inventory of fewer items, we identify the best-fit solution based on these metrics. Sometimes, multiple solutions are possible, allowing the client to choose the best option with their objectives. Focusing on data and consistent communication ensures each solution is finely tuned to the client's operations. How Barrett overcomes common challenges in creating custom solutions Cost is a significant hurdle in custom solution design. Clients seek the best solution at the lowest cost while maintaining high standards and meeting SLAs. With expenses rising, finding ways to reduce costs without sacrificing quality is essential. We work creatively to cut costs in areas like space and asset usage, aiming to provide sustainable, budget-friendly solutions that meet clients' operational needs. Balancing quality, functionality and budget is challenging but vital to delivering value. The importance of collaboration between the engineering team and other departments Collaboration is central to Barrett's approach. The solutions team sits at the intersection of sales and operations. Sales aims to secure new business, while operations needs to run these deals efficiently and profitably. Solutions must balance both interests, creating designs that win clients while being viable for operations to execute. Close cooperation with these teams helps us develop realistic, effective solutions that meet business and operational goals. This collaboration ensures that Barrett's solutions are not only effective but also sustainable for the long term. Ensuring scalability and flexibility of engineered solutions to accommodate client growth Scalability is built into our solutions from day one. Many of our clients are rapidly growing startups or e-commerce businesses or have varying demands over time. Our solutions are designed to adapt, with year-one solutions flexible enough to evolve into year-two or year-three solutions, depending on the client's growth and any shifts in business focus, like introducing omnichannel capabilities. By avoiding rigid structures, we provide the flexibility clients need, whether in a multi-client environment or a dedicated setup, to support them as they expand and change. Delivering sustainable success through customized engineering Barrett's approach to custom-engineered solutions empowers clients with logistics processes built specifically for their needs. By focusing on data-driven insights, cutting-edge technology, and collaborative design, we create solutions that are effective today and scalable. With a commitment to cost efficiency, quality, and operational flexibility, Barrett partners with clients to optimize their supply chains, address key challenges, and support sustainable success. Through tailored engineering, we're proud to specialize in a competitive advantage for each client we serve. Facing supply chain challenges? Get in touch with us now to explore solutions designed for long-term success.
We all know the holidays are the Super Bowl for e-commerce brands. You've been juggling everything from managing orders and tracking inventory to running operations smoothly. The heat is on (cue the mic). Here's the good news: there's still time to make a few quick adjustments and closeout 2024 with a boost in sales. Here are four last-minute tips to maximize your e-commerce sales this holiday season: 1. Feng-shui your e-commerce store Before making any big money moves, treat the shopping experience on your e-commerce site as if you were walking into a retail store. For example, why do we ( and I mean myself) love shopping at Whole Foods? The shopping experience is organized and fun compared to traditional grocery stores and easy to navigate. Whole Foods brings in billions a year (from me alone) because most consumers don’t mind spending a little extra for convenience. With this tip in mind, type your store’s URL and explore your website as a first-time walk-in. Use a pair of customer lenses to check on: Your website’s loading speed – Online shoppers expect instant results. Make sure your site loads quickly to avoid losing potential customers who won’t wait for a slow page. Your checkout process – Go through the entire order process yourself. Note how long it takes and how simple it feels to complete a purchase. A smooth, quick checkout can make a substantial difference in conversion rates. Site layout and navigation – The easier it is to navigate your store, the better. Top questions to ask yourself: Does your website clearly state what you’re selling? Does it strategically highlight your offers on the homepage? 2. Display your holiday bestsellers Showcasing your bestsellers reduces the customer's overwhelm during the shopping process. Think about how much easier it is to land on a site, and the work is already done for you. There's no need to spend hours researching products when your site can showcase the best sellers. This strategy also avoids abandoned carts. It makes it easier for customers to add items to the cart and follow through to checkout. However, if you’ve recently started your e-commerce business and don’t have a history of seasonal faves, here’s a few top suggestions: Apparel & Footwear – Cozy loungewear sets, beanies, scarves, boots, hoodies, and holiday-themed pajamas. Beauty & Personal Care – Skincare gift sets, holiday make-up palettes, perfume sets and self-care bundles and hair care sets. Electronic & Gadgets – Wireless earbuds and headphones, smart home devices (voice assistants, smart bulbs, thermostats), fitness trackers and smartwatches, portable chargers and power banks, and gaming consoles and accessories. 3. Time's ticking on holiday promos It’s no secret customers are hunting for the best deals and will always gravitate toward retailers offering a bit extra. Here are some promo ideas to try this season: Free shipping – According to research published by CNBC, offering free shipping on returns (a policy offered by Zappos) boosted sales by 357%. Discounts – Shoppers love a good deal. Offer a percentage off or dollar discounts on selected products—it’s up to you! Coupon codes – Promo codes are an easy way to offer discounts. Create a unique code, like “HOLIDAYSALE,” and share it with customers for easy savings. BOGO deals – The classic “2-for-1” deal! The word “free” is a proven motivator, so test it out and see how it works for your business. Bulk discounts – Encourage higher spending with bulk discounts. This strategy can increase your Average Order Value (AOV) by encouraging customers to buy more for less. 4. Capture and convert Ad campaigns are your holiday MVP. Run multiple ad sets to target different audience segments or pursue separate goals. Here are some tips for effective social media ads: Focus on reach and traffic objectives – These options help you reach a broad audience at a lower cost, boosting visibility. Make your ads pop – Simple visuals with strong, clear messaging increase the chances of catching attention and driving clicks. Fine-tune your ad sets – Once your campaigns are live, monitor them. Analyze performance, adjust and see what resonates best with your target audience. A quick email never hurt anybody If you have your customers’ email addresses, you hold one of the most valuable assets in digital marketing. Email is still a powerhouse, delivering an impressive 122% average ROI. Consider sending a newsletter that highlights your holiday promotions and special offers. Keep it simple, visually appealing and direct. Use a strong call to action (CTA) and link directly to your products. 💡 Barrett ProTip: Don’t forget to target abandoned cart customers! Platforms like Shopify offer apps to automatically send reminders to customers who left items in their carts. It’s a great way to recover potential sales. Host a social media giveaway Giveaways are an excellent way to engage your audience, attract new potential customers and increase sales. Create a holiday-themed bundle or offer a selection of limited-time products as a prize. Ask people to participate by following your account, tagging friends in the comments and sharing your post. Once the contest ends, select a random winner and send them the prize. It’s an easy, interactive and effective strategy to create buzz and drive engagement. Wrap it up It's time to implement these strategies and make the most of the holiday season. Think about which tips best fit your brand and start taking action. Small moves like fine-tuning your ads, sending a well-timed email, or running a fun giveaway can significantly impact your year-end results. Here's to finishing strong and setting yourself up for a great start to 2025! Are you looking for a 3PL partner that gets your e-commerce needs? Contact us now to connect with a seasoned 3PL expert.
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